Learning
Visual Communication Design

Why Study Visual Communication Design? 

This study is intended to assist students in the understanding, production and interpretation of a range of visual communications. It involves a study of the vocabulary and grammar of visual communication, which includes an understanding of, and application of, drawing and drawing conventions, design elements, principles and design process in visual communication. The study also provides the opportunity to develop an informed, critical and discriminating approach to visual communications encountered in everyday life.

Structure 

The study is made up of four units:

Unit 1: Visual Communication
Unit 2: Communication in Context
Unit 3: Visual Communication Practices
Unit 4: Designing to a Brief

Each unit deals with specific content and is designed to enable students to achieve a set of outcomes. Each outcome is described in terms of key knowledge and skills.  

Outcomes
Outcomes define what students will know and be able to do as a result of undertaking the study.

Outcomes include a summary statement and the key knowledge and skills that underpin them. Only the summary statements have been reproduced below and must be read in conjunction with the key knowledge and skills published in the study design. 

Unit 1 - Visual Communication  

The main purpose of this unit is to enable students to prepare instrumental drawings of objects and explore freehand drawing from direct observation. Students also experiment and explore the application of design elements and principles in the preparation of solutions to suit specific purposes. Students study how the design process is applied in the production of visual communications.       

Outcome 1  
On completion of this unit the student should be able to complete instrumental drawings using a range of paraline drawing systems.  

Outcome 2  
On completion of this unit the student should be able to draw from direct observation, in proportion, and render the drawings.  

Outcome 3  
On completion of this unit the student should be able to explore and apply design elements and principles to satisfy a stated purpose.  

Outcome 4  
On completion of this unit the student should be able to describe the nature of the design process in the production of visual communications.   

Unit 2 - Communication in Context 

The main purpose of this unit is to enable students to develop practical skills by generating images and developing them through freehand and instrumental drawing. The ways in which information and ideas are communicated visually are also explored through the analysis of the work of others. The design process is applied in developing visual communication solutions to set tasks. 

Outcome 1   
On completion of this unit the student should be able to use freehand and instrumental drawings to develop images that represent and communicate form.  

Outcome 2  
On completion of this unit the student should be able to use freehand drawings in the development of rendered three-dimensional images.  

Outcome 3  
On completion of this unit the student should be able to apply a design process to develop a visual communication solution to a set task.  

Outcome 4  
On completion of this unit the student should be able to describe and analyse contemporary and historical examples of visual communications and explain how they communicate ideas, present information and reflect influences. 

Unit 3 - Visual Communication Practices 

The main purpose of this unit is to enable students to produce visual communications through the application of the design process to satisfy specific communication needs. Students also study the production of visual communications in a professional setting, and evaluate examples of visual communications.

Outcome 1
On completion of this unit the student should be able to apply the design process to produce a final visual communication presentation that satisfies a specified communication need.  

Outcome 2
On completion of this unit the student should be able to analyse and evaluate the effectiveness of a range of visual communications.  

Outcome 3  
On completion of this unit the student should be able to discuss the roles and relationships involved in the design and production of visual communications in the context of professional practice.   

Unit 4 - Designing to a Brief  

The main purpose of this unit is to enable students to prepare one brief that defines the need or needs of a client. Students apply the design process to produce developmental work and two final presentations based on the brief.       

Outcome 1  
On completion of this unit the student should be able to prepare one brief that describes a client’s communication need and specifies possible resolutions, and proposes two distinct final visual communication presentations suitable for a stated audience/s.  

Outcome 2
On completion of this unit the student should be able to prepare developmental work that explores design concepts relevant to the requirements of the brief developed for Outcome 1 and fulfils the requirements of that brief.  

Outcome 3  
On completion of this unit the student should be able to produce two distinct final visual communication presentations that satisfy the requirements of the brief developed for Outcome 1.     

Assessment

Satisfactory Completion
Demonstrated achievement of the set of outcomes specified for the unit.

Levels of Achievement 

Units 1 and 2

Emmaus College students complete graded Assessment Tasks and Semester Examinations as part of the Assessment process for Units 1 and 2.  

Units 3 and 4

The Victorian Curriculum and Assessment Authority will supervise the assessment of all students undertaking Units 3 and 4.

School-assessed coursework, school assessed task and an end-of-year examination:

Unit 3 school-assessed coursework: 33 per cent
Unit 4 school-assessed task: 33 per cent
Units 3 and 4 examination: 34 per cent.